How Berg Mineral Water Turned Packaging into Brand Value
Packaging in bottled water is easy to underestimate. To many buyers, water is water, and the bottle is just a container that disappears the moment the contents are gone. That view holds until a brand starts competing in a market where the product itself is close to interchangeable, shelf time is short, and the buying decision is often made in a few seconds. In that setting, packaging stops being a wrapper and becomes part of the product logic. It has to communicate trust, p